Alaska Air targets Hispanic customers

“Alaska Airlines said it will target Hispanic customers by adding more Spanish-speaking reservation agents, creating a Spanish Web site and offering Spanish as an option at check-in kiosks.

Other efforts will include having at least one Spanish-speaking flight attendant on non-beach flights to Mexico and targeting Hispanics with Spanish-language radio ads and billboards. Alaska Air said this will be a three-year effort, with the “major steps” expected to be completed this year.”

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