Filed Under: [ Hispanic News ] [ Internet ] [ Marketing ]
Tags: Nobox, Telemundo, Toyota, Univision
Knowledge is Power!
“Claiming it is the first luxury car brand with a Web site in Spanish, Toyota’s Lexus this week announced it has retained San Juan, Puerto Rico-based Nobox Marketing Group Inc. as its Hispanic interactive agency.
The agency created www.lexus.com/espanol, which had a soft launch in February. The site features images of the Lexus IS model driving along a water-framed Miami causeway at night. An interactive ad campaign has also been launched on Telemundo.com, Univision.com and Yahoo! en Español. In addition to the IS, the creative also features the ES and higher-end GS models.”
SOURCE: in English / Fuente en Ingles
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