How do you say “luxury” in Spanish? - Latin-Know: The Latino Marketing Report

“A couple of observations:

• This is commendable as a departure from the “Latinos don’t have any money to spend” or “Latinos are all about price” mentality of a lot of marketers
• Though this is a nice gesture, I think a campaign targeting the demographic they say they are after could have been accomplished without a Spanish web site or Spanish at all. It’s safe to assume that if you live in the U.S. and earn more than 75K per year, you are used to being addressed in English. I’m not saying it’s a bad idea, I’m just pondering how necessary it was. I’m also pretty sure there are some “well-to-do” Latinos out there who might feel put off or “talked down to” by the use of Spanish.

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