¿Que Pasa En El Internet? Youth must be served, particularly in Spanish.

“That is the message of a new eMarketer report, Hispanic Youth Online: Language and Culture Define Usage.

Yet the Hispanic youth market is one of the toughest of all consumer demographic groups to understand. Hispanic people in the US share a common language but come from many countries. Some are first-generation immigrants, others are the children of immigrants and still others have grandparents or great-grandparents who were born in the US.

“Some speak only Spanish; others barely know the language. Still others use Spanish in some environments, English in others, or a mix of the two called Spanglish,” says Debra Aho Williamson, eMarketer Senior Analyst and author of the new report. “Many Hispanic youth live in two worlds: one dominated by the culture and traditions of their family history, and the other awash in the iPods, MySpaces, mobile phones and hip-hop music of the general youth culture.”"

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