Hollywood Tries (Again) To Embrace Spanish-Speakers

“Last November Lionsgate created Panamax Films, a division they hoped would disprove Hollywood’s long-held assumption that the massive Spanish-speaking population in the US is not a market for mainstream, Spanish-language films. To run the new company, Lionsgate hired Jim McNamara, a native of Panama who was once president and CEO of Telemundo, and his new company’s goal is to “develop … straightforward commercial Latin films,” as opposed to the handful of niche films from Latin America that are released in the US each year.”

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