Filed Under: [ Hispanic News ] [ Marketing ]
Tags: Banking, ESPN Deportes, Nielsen
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The Ritz-Carlton, South Beach, Miami
www.marketingtohispanics.com
The first 100 attendees receive complimentary passes to the Billboard Latin Music Awards, Billboard Bash and Billboard Awards After-Party. HMCA members receive a 15 percent discount on the price of registration. To register contact Rafael Ortiz.
By 2010 it is estimated that there will be 56 million Hispanics/Latinos in the U.S. Do you want a bigger piece of this influential market? With more than 12.6 million Hispanics online
- Do you know what they are buying?
- Where they are banking?
What keeps them entertained?
Voz Latina is hosted by Adweek’s Marketing y Medios, the first business publication covering the Hispanic marketing industry. This unique one-day conference, co-located with the 17th Annual Billboard Latin Music Awards, has been designed to help you develop targeted strategies to reach the desirable 18- to 34-year-old Hispanic consumer, effectively maximizing your marketing spend and ensuring maximum ROI.
Conference highlights include advertorial presentations by:
- Mindy Figueroa, Project Director, Maya & Miguel, Joe Granda, President and CEO, Granda Entertainment, LLC, and Tru Pettigrew, Senior Vice President, Multicultural and Urban Marketing, AMP Agency, an Alloy Media & Marketing discuss how they market their brands to a constantly changing customer.
- Oswald Mendez, Managing Partner, Director of Integrated Communications, The Vidal Partnership; Kevin Finke, Managing Partner, Director of Public Relations and Promotions, The Vidal Pratnership; David Perez, CEO, Latin Force debate whether you need a dedicated marketing strategy to increase brand awareness and customer loyalty
- Catherine Stellin, Vice President, Marketing & Trends, Youth Intelligence talks about the values, attitudes and lifestyles of Hispanics, 18-34
- Laura Martinez, Editor, Marketing y Medios reveals how to avoid the pitfalls and clichés of Hispanic marketing campaigns
- Doug Darfield, Senior Vice President, Hispanic Services, Nielsen Media Research explains what the numbers mean when it comes to young Hispanics_ product consumption
Juan Jose Alfonso, Senior Director of Marketing, ESPN Deportes and ESPN International explains how to use grassroots marketing to connect with Hispanic youth
Plus a candid conversation with a panel of young Hispanic consumers
For more information and to register, visit www.marketingtohispanics.com.
Registration
Rafael Ortiz 646 654 7268
rortiz@vnubuspubs.com
A VNU Conference
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