U.S. Hispanics’ Language Preferences Keep Advertisers Guessing, New Report Released by Hispantelligence(R)

“Advertisers’ efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor, according to a new U.S. Hispanic Media Market: Projections to 2010 report issued by HispanTelligence(R), the research division of Hispanic Business Inc.

– Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.

– While traditionally Spanish-language advertising was used to reach Hispanics, new data indicates second- and third-generation Hispanics tend to favor English.

– As a result, ad-spending growth in some sectors of the U.S. Hispanic market is slowing as advertisers debate which Hispanic demographic to target. “

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