Special Report From MarketingProfs: Marketing to Hispanics (Part 2 of 2)

“Last week, we ended part 1 of this two-part series with a quick discussion of the perceived entry barriers to marketing to Hispanics. We now take a brief look at the tactics that marketers use to reach the Hispanic market, and discuss in depth search engine marketing (SEM) as an optimal way of reaching Hispanics.

Marketing Tactics

The next chart shows how marketers attempt to reach both the general and the Hispanic markets. The chart does not reflect the about of budget allocation, but merely whether a marketing tactic is used.”

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