Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ]
Tags: DirecTV, Film, population
Knowledge is Power!
“erfect Image Film and Video Production, the leading production house targeting the young urban Latin market, and NDTV, the Dominican Channel, the first nationally distributed channel targeting the US Dominican market through the DirecTV Para Todos package, have partnered to air “The Factory” a new one hour entertainment-driven show targeted to young Latinos showcasing DJs, artist interviews, live performances, up-to-the-minute news, and more.
According to a 2005 GfK NOP’s Hispanic OmniTel(TM) Media and Entertainment Study, Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment- related information. “Due to high interest among Hispanic viewers, we are excited and look forward to continuing to fulfill the demand for entertainment TV within young Latinos,” says Anthony Perez, CEO of Perfect Image Film and Video Production. “With such great success from “The Roof”, there is no doubt that this new show will carry great weight within the Hispanic community.”"
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