7th Annual Hispanic Boom Marketing Conference, scheduled for June 14-15, Los Angeles

“trategic Research Institute’s 7th Annual Hispanic Boom & Profitable Marketing and Brand Engagement Strategies forum is scheduled for June 14 to 15 in Los Angeles. According to Rupa Ranganathan, Senior Vice President and Ethnic Strategist at Strategic Research Institute, “The agenda mirrors strategic initiatives in brand engagement being worked upon at Fortune 1000 companies. Clearly, Hispanic marketing and advertising have evolved way beyond the 30-second commercial and so the conference revisits new segmentation models, emerging product placement, brand activation and event marketing tools to help your brand teams keep pace with the energy and growth levels shown by the consumer.”

Julie Roehm, one of the foremost marketing wizards in the industry, who has taken the marketing reigns at Wal-Mart Stores, will deliver a keynote presentation on partnership strategies. Industry luminary, Monica C. Lozano, will open the conference with a keynote speech followed by Segmentation pundit, Dr. Felipe Korzenny. Professor Robert Smith, Baruch College sociologist and author of Mexican New York: Transnational Lives of New Immigrants, will share a fresh new perspective on “Transnationalism” and discuss the reality of immigrant Latinos. Sporting Goods Manufacturers Association, Information Resources Inc., and Forrester Research will share brand new data and insights that will provide actionable insights for packaged goods, entertainment brands, financial services, retail, and health and beauty industries.”

• Hispanic Income Trends: Implications for Marketing
• Magnet States for Hispanics in 2008: Marketing Implications – Felipe Korzenny
• Authorities say a 7-year-old boy, three women and a university professor are among 15 people who were killed in a single day (this past Friday) in the Mexican border city of Ciudad Juarez.
• Longtime Rutgers Professor, Community Activist, Gay-Rights Pioneer Hilda Hidalgo Loses Cancer Fight
• University of Central Florida Professor Luis Martínez-Fernández was recently named to the College Board’s governing body
• Carlos Vélez-Ibáñez and Paul Espinosa, professors in ASU’s Department of Transborder Chicana/o and Latina/o Studies in the College of Liberal Arts and Sciences, are recipients of awards from the American Association of Hispanics in Higher Education. The awards recognize energy, expertise and remarkable contributions to the Hispanic community.
• In a new book Migration and the Transformation of the Southern Workplace Since 1945 (University of Florida Press), University of Alabama at Birmingham (UAB) Professor of History Colin Davis, Ph.D., along with his co-editor, Robert Cassanello, present a collection of seven essays that examine the impact that migration and globalization are having on labor in the American South.
• A book that aims to explain the business and culture of drug trafficking playing out in El Paso and Juárez was released today. – “Drug War Zone: Frontline Dispatches from the Streets of El Paso and Juárez” is written by University of Texas at El Paso professor Howard Campbell.
• University of Nevada, Reno professor Emma Sepulveda Pulvirenti was appointed to the commission this week by U.S. Senate Majority Leader Harry Reid, D-Nev. – National Museum of the American Latino Commission.
• According to Carmelo Mesa, a Cuban economist who’s a visiting professor at Tulane University in the United States, Venezuela bankrolled Cuba to the tune of $9.4 billion last year. This includes $2 billion to take account of the cost of subsidizing Venezuelan oil exports to Cuba. Venezuela sends oil to Cuba at a “preferential” price of just $27 a barrel.
• Review of 2010 Census Communication Plan included Felipe Korzenny
• Rice University’s mathematician Richard Tapia receives Hispanic Heritage Award
• Hodges University is gathering statistics about Hispanic residents of Lee and Collier counties. – The report aggregates data mined from federal census activities. It’s the precursor to the university’s Hispanic Institute “moving toward filling in the gaps, by doing our own research,” said Aysegul Timur, professor in business administration.
• ISU professor hopes doll display stimulates diversity, race discussions – Gerardo Cummings, an assistant professor of Spanish
• Professor’s new book explores life in Honduras – Janet Gold, professor of Spanish at the University of New Hampshire – “Culture and Customs of Honduras” (Greenwood Press, 2009)
• Edgardo Buitrago Buitrago, historian, university professor, intellectual and author of works on poet Ruben Dario, died of a heart attack in Leon, a city in western Nicaragua, his family said Sunday. He was 85.
• Margaret Montoya, a longtime member of the University of New Mexico law school faculty, was the first Latina to be admitted to Harvard Law School.
• ‘Amigoland’ author makes switch from short stories – by University of Texas professor Oscar Casares
• It’s the Economy, Stupid! Immigration Reform as Economic Stimulus by Walter A. Ewing
• New study shows that white men get a lot more tips about job opportunities in upper management than Hispanics