Association of Hispanic Advertising Agencies :: Hispanic Advertising Industry Leader Takes Bold Position on Future of Hispanic Marketing in New Leadership Role

“The Association of Hispanic Advertising Agencies (AHAA) announced today the transition of leadership to new Chairman Carl Kravetz, chairman/chief strategic officer of cruz/kravetz:IDEAS and the election of Chair-Elect Jackie Bird, president/CEO of winglatino. The AHAA Board of Directors created and approved a new board seat, Vice Chair, to ensure continuity in the association leadership and Jose Lopez-Varela, vice president/managing director of abece was elected to the position.

The association was served by Alex Lopez Negrete, president and CEO of Lopez Negrete Communications for the past 12 months during which he led the completion of the framework for a strategic plan that will guide the association into the future, help ensure AHAA’s role in professional development within the industry and more importantly make certain that AHAA agencies continue to gain their proper seats at the corporate marketing and strategic tables according to Lopez Negrete.”

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