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Ad rejection by Telemundo and Univision leaves United Church of Christ with few TV options to reach U.S. Spanish-language market

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“Hispanic leaders in the United Church of Christ are expressing “deep sadness and disappointment” that the UCC’s newest TV ad has been rejected by Telemundo and Univision, two widely-popular, Spanish-language networks that reach nearly 100 percent of U.S. Hispanic households.

A Spanish version of the UCC’s 30-second commercial, known as “ejector” (viewed at www.stillspeaking.com/default-s.htm), was turned down on March 30 by NBC Universal, a family of broadcast and cable networks that includes Telemundo. A separate company, Univision ”” which also owns the Telefutura and Galavision networks ”” similarly rejected the UCC’s ad on the same day. “

SOURCE: in English / Fuente en Ingles
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Posted on: April 8th, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, Media, Politics, Press Releases, Religion
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