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Posted on: April 5th, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Press Releases ]
Tags: Lopez Negrete, population
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“The Association of Hispanic Advertising Agencies (AHAA) announced today trends in reaching Hispanic consumers being revealed this week during its semi-annual conference titled “AHAA Knows Latinos: Insights on Media Behavior” in Los Angeles from April 5th-7th, 2006.
Trends being unveiled include the next generation of branded entertainment; marketing strategies to effectively target the burgeoning Hispanic youth population; and, the integration of the new media ratings system, Neilsen Television Index (NTI), into Hispanic media purchasing, according to AHAA Chairman and President and CEO of Lopez Negrete Communications Alex Lopez Negrete.
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FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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