American Latino Media Arts Awards Has ‘Desperate’ Host & Blue (Oval) Sponsor. Eva Longoria of ‘Desperate Housewives’ to Host June Telecast

“The National Council of La Raza (NCLR) announced that Ford Motor Company will be a “Gold” sponsor of the American Latino Media Arts (ALMA) Awards broadcast June 5 on ABC-TV, hosted by “Desperate Housewives” star Eva Longoria.

Longoria was on hand today as the nominations for the 2006 ALMA Awards were announced at a press event in Beverly Hills.

The ALMA Awards recognize and celebrate Latino artistic achievement in American film, television and music. The event is organized by the National Council of La Raza, the nation’s largest Latino civil rights and advocacy organization, which works to improve opportunities for Hispanic Americans.

“Diversity is essential to Ford’s mission, and we value our relationship with the NCLR,” said Alvaro Cabal of Ford’s Southwest Public Affairs office. “NCLR’s goal, to improve life opportunities for Hispanic Americans, supports a community which is very important to our company, and we at Ford are pleased to partner with the ALMA Awards.” “Ford has played a prominent role with NCLR since 1984,” said Janet Murguia, President and CEO of NCLR. “It’s much more than just a sponsorship. Ford executives have donated their time, and the company has helped develop and implement programs that help us to provide new opportunities for our community.”"

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