The 13th Annual DMA Directo Days Conference takes place this week at the Marriott Marquis New York.

“It’s no wonder that list providers and marketers are clamoring to get on the “Hispanic” bandwagon with headlines like “Hispanic Population Becomes Largest Minority in USA” and statistics that detail how the U.S. Hispanic market:

• Is growing by 800,000 to 1.2 million annually and will reach 50 million by 2020.
• Is rising three times faster than overall population growth, whereas population increases for non-Latino whites are estimated at 500,000 annually.
• Has purchasing power of $428 billion a year.
• And is the fifth-largest market in the world.

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