MANA and Tide(R) Partner to Honor and Empower Hispanic Women Recognizing Their Role as Silent Income Providers

“A National Latina Organization (MANA), announced today their partnership with P&G and its Tide brand to organize “Tide Thank You” financial education workshops to help empower Hispanic women and recognize the important role they play in ensuring their families’ well-being. The seminars are designed to promote financial literacy among female head of households by helping them to better manage their family’s financial needs.

The majority of Hispanic women works outside their home and then comes back to work a “second shift” tending to their family’s needs. This non-remunerated work can go largely unrecognized in a culture where mothers are expected to take good care of their children, husbands and even extended family. They work tirelessly making sure that their loved ones are cared for by ensuring their health, cleaning their home, cooking the food that they like, taking care of the laundry and other chores. Tide and MANA want to recognize the positive emotional, physical and economic impact they have on their families.”

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