Car Dealers Learn New Ways to Grow Hispanic Business

“Coast to coast more dealers are starting to tap into the sales potential of their local Spanish auto buyers market. They are reaching out to the Hispanic community in ways that didn’t exist just a couple of years ago. Joe Leonard of Darcars Auto Group in Rockville, Maryland is one of those dealers. He’s spent the last 6 months focused almost entirely on building this under served segment of his market. An effort he says has brought in a big jump in new and used car sales. One of his most successful marketing additions are local Spanish auto leads generated for Darcars by Spanish Lead Services (SLS).

(SLS) is a Huntington Beach, CA based Hispanic BDC services company that uses live outbound telemarketing campaigns from its call centers to generate local Spanish auto leads. Dealers hire the service as part of their Spanish Business Development (without the overhead or staffing cost) to “cold call” Hispanic homes in their primary marketing area inquiring about their automotive needs. It is estimated that the Hispanic market will purchase over 25% of the new and used cars in this country over the next 20 years. In addition, census figures show the Hispanic population, currently at more than 39 million, is the fastest-growing group in the country and is expected to reach a quarter of the population by 2050.”

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