Posted on: April 3rd, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ]
Tags: Spanish-language
“Discovery Networks US Hispanic Group has formed a specialised advertising sales team to represent the company’s expanded portfolio of Spanish-language networks in the US: Discovery en Español, Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivir).
“Discovery’s three Spanish-language networks have been well-received by the advertising community, and we are now prepared to better serve their needs with a more diverse, well-rounded sales team based in key Hispanic markets throughout the country,” said Victor Parada, director of ad sales for the US Hispanic Group. The new team will be based in Miami, Chicago, Los Angeles and New York.”
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