What George Lopez can teach Univision - Los Angeles Times

“WHEN Univision Communications said recently that it was putting itself on the auction block, the announcement was seen as a milestone. With an asking price of $11 billion, a Univision sale would almost certainly rank as the biggest deal in the history of Hispanic media in the U.S. ”” a testament, as if one were needed, to the economic clout of the nation’s fastest-growing ethnic group.

But the sale of Univision needs to be viewed as much more than simply a big payday for the company and its iconoclastic chief executive, A. Jerrold Perenchio: It’s also a chance to throw out some flawed and outdated ideas about what Hispanics in this country want when it comes to entertainment.”

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