abecé hispanic marketing and advertising blog: Much ado about marketing beer to Hispanics

“Miriam Jordan of the Wall Street Journal has written an interesting article about beer marketing in the Hispanic market. Without regurgitating the entire article, the jist of it is that some people are becoming sensitive to the increased ad spend of beer marketers in the Hispanic market. They claim that it unfairly targets a minority and, not only that, but a minority that has a disproportionate underaged population. The marketers claim that they are simply trying to capture one of the fastest growing (in terms of numbers and spending) consumer groups in the country.”

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