Ways to Attract and Retain Latino Employees and Customers to Be Topic of Washington Post / Newsweek Interactive Discussion on April 19

“Dr. Robert Rodriguez of Capella University Will Answer Questions on How Businesses Can Best Connect with the Latino Market
U.S. Census data show that Latinos are the fastest-growing ethnic group, representing the largest minority in the country. Today, there are approximately 42 million Latinos in the United States, which represents approximately 1 in every 8 residents by 2008, 1 in every 5 will be Latino. The buying power of Latinos in the United States today stands at more than $800 billion. This will rise to more than $1 trillion by 2008.

Dr. Robert Rodriguez, Chairman of the Board for the Hispanic Alliance for Career Enhancement, will answer questions regarding how businesses can best respond to this demographic shift and the growing economic power of Latinos during a one-hour live Web discussion on the Washington Post Web site on Wednesday, April 19, from 12 p.m. to 1 p.m. EST. Part of Washingtonpost.Newsweek Interactive’s “Viewpoint” discussion series, visitors can participate by simply logging on to www.washingtonpost.com/liveonline and clicking on “Viewpoint.”"

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