Univision, Telemundo Scrap Spanish Ratings For Upfront Guarantees

“THE TWO LEADING SPANISH-LANGUAGE BROADCASTERS will make upfront deals this spring, using the same currency as English-language networks. Both Univision and Telemundo will base guarantees on Nielsen’s general-market ratings, as opposed to the niche Hispanic ratings they have previously used.

The two networks will negotiate using the Nielsen Television Index (NTI), which provides ratings for the Big Four networks, according to people familiar with the matter. Previously, they had used the National Hispanic Television Index (NHTI), which tracks only Hispanic households.”

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