New Spanish-Language Paper Launches in Washington

“After over a year of research and interviews with Puget Sound area first-generation Mexican immigrants and other native Spanish speakers, The Herald in Everett, Washington - owned by the Washington Post Co. - plans to launch a Spanish-language weekly April 21, called La Raza de Noroeste, writes Editor & Publisher.

In addition to its website debut, at its launch, La Raza de Noroeste will distribute 20,000 copies from Everett to Spanish-speaking independent contractors who will place the papers in some 700 small strip-mall food stores and retail outlets, covering all or parts of three counties.”

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