Dodgers go heavy on Latino marketing - Latin-Know

Posted on: March 28th, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Sports ]
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“The Dodgers aren’t the first baseball team to make a foray into the Latino market. But the team that represents Los Angeles ”” a city that is over 44% Latino ”” certainly seems to be the most aggressive. The Dodgers recently launched a website in Spanish and now appear to moving into the television arena, with an all-Spanish content news magazine show:”

SOURCE: in English / Fuente en Ingles
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