Movida, Leader in U.S.-Hispanic Wireless Communications, Hires Leading U.S.-Hispanic Advertising Firm

“The Cisneros Group of Companies today announced that Movida, the nation’s first pay-as-you-go wireless communications service specifically targeting the more than 40 million Hispanics living in the United States, has appointed Segarra, Cuesta, Puig y Fernandez de Costa S.L. (SCPF) in Miami as its advertising agency of record.

SCPF, which was founded in Spain, is the first advertising agency of Spanish origin to open an office in the U.S. “

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