‘Cojones’ not acceptable on billboard in Miami, advertiser finds

“Former Secretary of State Madeleine Albright used the word “cojones” to lambaste Fidel Castro. Americans use it colloquially to describe someone who is gutsy. Now, Volkswagen AG is getting flak for using it in billboards to advertise a sporty model to Hispanics in the United States.

Cojones is a Spanish word that means, literally, testicles. In the United States, however, it’s a sort of catch-all term for daring. That’s what Volkswagen was going for in a black-and-white billboard featuring its GTI 2006 model accompanied by two words in big, bold letters — “Turbo-Cojones.”"

Stumble it! | |