Filed Under: [ Hispanic News ] [ Marketing ]
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“Some Volkswagen billboards have come down after complaints that a word used in an ad was offensive to Hispanics.
The ad for the new G-T-I 2006 had a photo of the sports car accompanied by the words “Turbo-Cojones.” Cojones, which means testicles in Spanish, has become a casually used term for boldness or guts in English but has never lost its more vulgar connotations in its native language.”
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