RUMBO Newspapers Unveils New Strategy for Growth in Houston, San Antonio and the Rio Grande Valley. Texas
Tagged: circulation, newspaper, Spanish-language“RUMBO newspapers has announced a refocused strategy to grow its network of Texas Spanish-language newspapers. Elements of the new strategy include free distribution on the streets and home delivery, revised publishing days and increased circulation numbers in response to advertisers’ requests. RUMBO is suspending its Austin edition to concentrate resources on strengthening its presence in Houston, San Antonio and the Rio Grande Valley. These markets are identified as the most important for the growth of the chain and represent three of the top 10 Hispanic markets in the country.”
SOURCE: in English / Fuente en Ingles
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Posted on:
March 18th, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Media
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