Volkswagen Helps Speedy Go Faster

Posted on: March 17th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
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“Starting today, Volkswagen will roll out three new commercials aimed at Hispanic car-buyers, the company announced.

The beloved cartoon character Speedy Gonzales will star alongside the GTI Mk V model. The spots will show on over a dozen Spanish-language channels nationwide.

The commercials mark an ongoing effort by Volkswagen, Auburn Hills, Mich., to reach Hispanic consumers, this time about its mid-range hatchback.”

SOURCE: in English / Fuente en Ingles
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