Spanish TV Grows Nearly 17% in 2005

“Advertising revenues for Spanish-language television grew 16.9 percent in 2005, according to preliminary figures from Nielsen Monitor-Plus. Spanish-language TV ranked second in percentage growth behind Internet advertising, and ahead of third-place cable TV.

Growth for the Spanish-language TV industry came in higher than the growth at Univision, the top-rated network. Univision reported increased TV revenues of 13 percent in its year-end filing.
Overall, U.S. ad spending grew 4.2 percent, according to the Nielsen study. The largest category of advertising was automotive manufacturers and dealer associations. The fastest-growing categories were wireless telephony, furniture retailers, and quick-service restaurants.”

Stumble it! | |