4Kids, Microsoft Unveil Viva Piñata. But get this: “Neither the game or the series appear to include any Latino cultural content beyond the piñata concept itself.”

Posted on: March 17th, 2006
Filed Under: [ Hispanic News ] [ Media ]
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“On Wednesday, March 15, 2006, 4Kids Ent. unveiled the fruits of its partnership with Microsoft Game Studio at a New York City press event, an entertainment property called VIVA PIí‘ATA.

In the fall, PIí‘ATA will both as a debut as a 26-episode CGI series on 4Kids’ FOX TV Saturday morning block, and as an “immersive” Xbox 360 videogame. In 2007, after the property is an established entity, 4Kids plans to back up PIí‘ATA with an extensive licensing and merchandising campaign.”

SOURCE: in English / Fuente en Ingles
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