Tapping the Hispanic Market in Memphis, Tennessee. Insurance agent tailors new businesses to growing population

“Lauda Martin Davis has seen the puzzled looks before. When she sees them directed at Hispanics in Memphis who are struggling to accomplish mundane tasks, she thinks of her Hispanic father, a man who never quite overcame his own language barrier.

“He had the thickest Spanish accent you’ve ever heard in your life, and I saw how much trouble he had because of it,” said Davis, vice president of Servicios Bilingual Services.”

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