Internet, Cable, Spanish-Language TV Top Ads

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Posted on: March 16th, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ]
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“Total advertising expenditures climbed 4.2% in 2005 over the previous year, with Internet, Spanish-language TV and cable leading the way. Network and spot TV, however, lagged behind.

The hottest ad category last year was online, jumping 23.3%, followed by Spanish-language TV (up 16.9%) and cable (11%), according to a new report from Nielsen Monitor-Plus.”

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