Exploding Latino Market Becomes Attractive to Banks - New York Times

“FOR decades, the words Latino market conjured up images of mom-and-pop groceries selling fresh tortillas and specialty spices. But today, those words translate to El Dorado for increasing numbers of businesses in the Los Angeles area and elsewhere.

Hector Orcí­, owner of a Spanish-language advertising agency, says there is $250 billion of “Latino income” in the Southern California market, one-fourth of the estimated $1 trillion in annual income nationally of Americans who immigrated or descended from people who came from Spanish and Portuguese-speaking countries to the south.”

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