US Hispanic Direct Response Marketing Returning Big Rewards

“In 2005, direct response television marketers spent hundreds of millions of dollars in advertising, and garnered hundreds of billions of dollars in sales to American consumers. “DR” as it is known, is where you go to buy everything from fitness equipment to vacuums. From vitamins to hair care products. If you want to buy it, and enjoy some television entertainment at the same time, direct response marketing is the way to go.

But there’s been a shift in the DRTV responses over the last few years – what used to be strictly an English speaking audience has changed considerably. Half-hour paid program purchases in the U.S. are coming from both English and Spanish speaking consumers. Recognizing this, successful English language direct response marketing firms are re-creating their shows in Spanish – airing them on Spanish television stations and networks – and reaping generous rewards.”

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