Filed Under: [ Art y Culture ] [ Hispanic News ] [ Press Releases ]
Tags: DVD, Film, Nielson
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“As an update to a previous press release, Oxxo Films has released its much-anticipated film, “Esperanza,” in DVD format. This title is the fourth installment of the film collection promoting Latina women entitled, “Confessions of Latina Women.” The “Esperanza” film release comes on the heels of the award winning film, “Teresa.” Recently, “Teresa” garnered a high Nielson rating in the Los Angeles DMA.
Management was not satisfied with the final version of the film and held up the release date pending several post-production changes which included the addition of English subtitles. These changes will help promote a crossover to English-speaking viewers especially second and third generation Latinos. “The film has broad audience appeal and our goal is to reach all Latino segments including those who do not speak Spanish but want to remain connected to their culture” states Adam M. Valdez, CEO for Oxxo Films. “
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