Georgia-Pacific Unveils Hispanic Effort

“ATLANTA Georgia-Pacific, the manufacturer of paper products and construction materials here, has launched a major initiative targeting Hispanic construction workers in several markets.

The campaign, which rolled out this week in California, Georgia, Illinois, Texas and Florida, features radio and print advertising as well as a series of grass-roots events, a dedicated Web site (www.gpamigos.com) and a telephone help line in Spanish called “Amigo.”"

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