Gatorade Debuts New Spanish Language Commercial That Celebrates Inspirational Story of Ground-Breaking Hispanic Athlete

“As a tribute to an athlete’s passion to compete and will to win, Gatorade’s latest ad spotlights Rolando Cantu, a pioneer for all Hispanic athletes to follow as he became the first player from a Mexican University to play in the NFL. The new spot, called “Chosen”, tells the story of Cantu’s entry into the league and the challenges he faced along the way to the roster of the NFL’s Arizona Cardinals. The ad debuts nationwide today on Telemundo, Telefutura, Univision, GolTV, and Azteca America networks.

In the spot, Cantu tells his story as he lines up for action on the Cardinals’ practice field. As he prepares for the snap, he recounts how people told him he wasn’t big enough or good enough to play in the NFL and how the game was too complicated for him to succeed. However, as the ball is snapped, those assumptions, along with a Cardinal linebacker, are squashed as Cantu dominates the play. “

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