Filed Under: [ Hispanic News ]
Tags: border, family
Knowledge is Power!
“For two decades now, La Chiquita has evolved, providing customers a full list of oddly combined goods that many thought they could find only across the southern border.
La Chiquita has thrived by depending on the talents of the Ochoa family and by constantly adapting to the desires of its primarily Hispanic customers. Their success has inspired followers ”” other immigrants who can see a way to leave toiling in the fields behind to be their own bosses.
And along the way, they’re credited with triggering the recovery of a dying downtown business district.”
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