Latin-Pak’s Hispanic Database Soars to New Heigts (love the typo in the title)

“Latin-Pak. Latin-Pak announces that its’ database has increased in both size and scope. The database is now includes over 8.6 million Hispanic Households with over 50 selects. Database marketing can be used more effectively and economically than ever both on strategic and tactical levels in the Hispanic arena.

New additions to the selects include households where Spanish is the predominant language and households where English is the predominant language.

The Latin-Pak database number and selects continue to evolve. According to Vince Andaloro, President and CEO of Latin-Pak, “Latin-Pak’s database is growing and becoming more and more refined. The Hispanic population in the United States grew more than 50% in 10 years. As with any market segment it takes time to establish buying power, effectively track buying trends, establish a history and make up of the segment especially one that experiences such exponential growth. Our database is constantly updated and continually tracks the Hispanic market population.” “

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