Young Latinos say yes, not si, to media

“But Hispanics getting their TV in English is no joke these days.

Reaching out to them in English, or in a combination of English and Spanish, is a growing nationwide trend in television, radio and print media.

“Young Hispanics are consuming media in English, regardless of what they speak at home,” said Jeff Valdez, co-founder of SiTV, launched in 2004 with English-language programs from sitcoms to music shows that are geared toward Hispanics.”

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