Unilever rolls Hispanic campaign into TV show

Posted on: March 10th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: ,
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“Food manufacturer Unilever hopes to capitalise on a lack of food programmes on US Spanish-language television by launching a cross-platform marketing initiative including a programme on TV network Univision.

Packaged under the Desafio del Sabor (The Flavour Challenge) brand, the push will combine consumer competitions, storefront events and a nationally televised cook-off on Univision.”

SOURCE: in English / Fuente en Ingles
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