Filed Under: [ Hispanic News ] [ Marketing ]
Tags: Spanish-language, Univision
Knowledge is Power!
“Food manufacturer Unilever hopes to capitalise on a lack of food programmes on US Spanish-language television by launching a cross-platform marketing initiative including a programme on TV network Univision.
Packaged under the Desafio del Sabor (The Flavour Challenge) brand, the push will combine consumer competitions, storefront events and a nationally televised cook-off on Univision.”
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