When R-E-S-P-E-C-T is spelled respeto - Warning: Failure to understand Hispanic culture may be hazardous

“It should be common knowledge:

In the past two decades, Hispanics have been Central Florida’s fastest-growing demographic group. In just the past five years, their numbers doubled, reaching 550,000. Hispanics now make up almost 20 percent of the metro Orlando area population and will be 30 percent by the year 2020. Needless to say, these demographic realities have caught the attention of businesses seeking to penetrate the regional Hispanic market, whose purchasing capacity is estimated to be more than $8 billion.

That’s C-L-O-U-T that demands R-E-S-P-E-C-T — respeto, in Spanish. But let me emphasize that Hispanic clout is more than economic.”

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