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Posted on:
March 9th, 2006
Filed Under: Hispanic News, Marketing & Advertising
Tagged: acculturation, HispanicAd
Filed Under: Hispanic News, Marketing & Advertising
Tagged: acculturation, HispanicAd
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“Two overarching ideas have permeated the readings for the subject of whether or not, and how, the Spanish language affects the way Hispanics think and behave and how this affects Hispanic marketing strategies. Those ideas are that first, the English and Spanish languages, as well as marketing principles and practices, are continuing to evolve as we have an increasing number of interactions between cultures and as new ideas and studies are conducted and as the acculturation process takes place in America. “
SOURCE: in English / Fuente en Ingles
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