Warner Bros., Yahoo! en Español team up for “Premios de la Academia”

Posted on: March 8th, 2006
Filed Under: [ Hispanic News ] [ Internet ]
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“Warner Brothers signed on as the exclusive sponsor of Yahoo! en Español’s “Premios de la Academia” site, a Spanish-language entertainment destination dedicated to coverage of the Academy Awards reaching 11.1 million Hispanics. The sponsorship includes Yahoo! Entretenimiento (Entertainment) roadblocks, content integration, Yahoo! en Español home page visibility, and other placements designed to increase awareness among online U.S. Hispanics. It also marks the first time that one sponsor has exclusive rights to featured positions on every entertainment page on Yahoo! en Español. Warner Bros.’ sponsorship promotes the movies “16 Blocks”, “V for Vendetta”, and “ATL.””

SOURCE: in English / Fuente en Ingles
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