Ten Unilever Brands Ask Hispanics to Take the Desafio

“With more than 70 percent of Hispanics reporting confidence in their cooking abilities, Unilever and ten of its food brands ask Hispanics to step-up-to- the-plate and accept the challenge by participating in the company’s Desafio del Sabor (The Flavor Challenge). Desafio del Sabor, a national progressive cooking competition for consumers puts the spotlight on Hispanics’ love of home cooking and cooking for fun. This campaign is also the largest ever Hispanic outreach effort for Unilever’s food brands.

Unilever and its brands, Ragu, Knorr, Hellmann’s, Lipton Tea, Lawry’s, WishBone, Lipton Sides, Country Crock, Lipton Noodle Soup and Skippy are supporting the Desafio del Sabor with a major multi-media, integrated communication campaign that includes, network TV, local TV, local radio, public relations, online, Hispanic festivals and events, retailtainment at storefront events, print, FSI, POS, coupons and promotional items. Unilever will also give shoppers a copy of VivaMejor®, a healthy living and recipe booklet.”

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