Spanish-Dominance Giving Way to Bilingualism Among US Hispanics Among the Newest Findings to Be Revealed at Synovate Seminars in Chicago, Los Angeles, Miami and New York

“Clients, Marketing and Communications Executives, Advertising Agencies and Researchers will be made aware of the above new finding at Synovate’s 2006 U.S. Diversity Markets Report seminars. The interesting phenomena is the growth of bi-lingualism among both Hispanics and non-Hispanics alike. In many cities across the nation, you are at a disadvantage if you don’t speak both languages. This finding and many others will have a major impact on the way companies and advertising agencies communicate to Hispanics. In addition to 2006 updates on the U.S. Hispanic market, America’s largest minority group, attendees will also be introduced to the latest findings on the African-American and Asian-American markets.”

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