Language Key to Univision Deal; Spanish Broadcasting May Have Hit Its Peak.(MEDIA & Entertainment)

“SINCE his days as a Hollywood talent agent, 75-year-old A. Jerrold Perenchio has a history of great timing in business deals.

His biggest success may have come with the announcement this week of the potential sale of Univision Communications, the Spanish-language media conglomerate he controls.

That’s because the U.S. Latino audience is moving steadily from Spanish to English in its media habits. As far back as 2003, when the Century City-based Univision merged with radio firm Hispanic Broadcasting, FCC Chairman Michael Powell rejected the idea that Univision could have a media monopoly by noting that “Spanish-speaking Americans spend a majority of their viewing and listening time with English-language stations.”"

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