Radio stations tune in to growing Latino market in Oregon. Hispanics spend an estimated $460 million per year in the Mid-Valley

“Anyone who doubts the Latino market’s growth need only twirl the radio dial. Seven stations broadcast full time in Spanish between Portland and Eugene, with two more in Southern Oregon. And their audience keeps growing.

Diane Burns owns Dallas-based KWIP “La Campeona” (The Champion), at 880 AM, the first Oregon station to go 24-hour Spanish, in 1991.”

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