Selecciones Teams Up with Todobebe to Provide Pregnancy and Parenting Information to the Hispanic Audience

“Selecciones, an imprint of Reader’s Digest and the world’s leading Spanish-language magazine, announced today a multi-media content and marketing partnership with Todobebe, a leading voice on pregnancy and parenting issues for Hispanic families. The venture — which consists of in-book, online, and events — will launch this spring in conjunction with the magazine’s May issue focusing on the family and the release of Todobebe’s parenting book — Your Baby’s First Year 0-12 (Harper Collins-Rayo).

With this agreement, the franchise’s first magazine content partnership, Todobebe (which translates into English as ‘All Things Baby’) will extend branding and content, tips and tools to Selecciones’ readership of 3 million. In addition to in-book content including an interview with Jeannette Kaplun, Todobebe’s co-founder and TV show host, Selecciones will provide Todobebe members with special subscription rates, and will participate in several NBC/Telemundo Health & Fitness and Feria los Libros events, and cross promote Todobebe product lines.”

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